نتایج جستجو برای: Post purchase behavior

تعداد نتایج: 1020875  

Journal: :international journal of management and business research 2015
a. kumar h. k. dangi a. vohra

despite possessing the adequate purchase potential for the fast moving consumer goods (fmcgs), the poor are not reckoned as a viable market by the fmcg marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. the present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...

A. Kumar, A. Vohra H. K. Dangi

Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...

2008
Wen-Bao Lin

This study is attempted to combine the decomposition theory of planned behavior with the theories of relationship quality and product involvement to establish a complete model for the explanation of factors influencing online investment and post-purchase behavior. The SEM causal model was used to verify the capability of the model to explain the online investment and post-purchase behavior of c...

2012
Christopher D. Hopkins

Dissatisfaction response is an area of research pertinent to customer retention. These behaviors bring significant information back to the marketer improving customer relationship management. While common sense would say that the more upset the customer is, the more likely he or she is to act, what is unknown is what aspect of emotion is the influence and which behaviors are influenced. In a st...

2012
Ren - Hua Kung Jen - Chieh Liu Teng Chang

The consumption capability of people in China has been a big issue to tourism business. Due to the increasing of China tourists, Taiwan’s government rescinded the category of people in China and opened up the non-stopped airline from China to Taiwan. The “one-day traveling style between China and Taiwan” has formed, hoping to bring business to Taiwan. Night market, which shows foreigners the ve...

میرمیران, هانیه, وظیفه دوست, حسین,

The purpose of this survey is to survey conceptual processes and consumers’ motivation for fancy purchase of new products. This study indicates how non-planned purchase of new products is different from that of other products leading to planning, marketing and management of sales costs and opportunities in new products industry by providing more information on the factors influencing fancy purc...

2014
Manoj Kumar Sharma

The theory of “cognitive dissonance” is of great importance in consumer behavior and marketers have lots of interest in analyzing the post purchase behavior of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, rel...

Journal: :وقایع علوم کاربردی ورزش 0
yaser ahmadi department of sport manegement, faculty of physical education &sport science, ferdowsi university of mashhad, mashhad, iran zahra sadat mirzazadeh department of sport manegement, faculty of physical education &sport science, ferdowsi university of mashhad, mashhad, iran seyyed morteza azimzadeh department of sport manegement, faculty of physical education &sport science, ferdowsi university of mashhad, mashhad, iran

iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. with a surface examination of the apparel market and customers’ opinions, it can be concluded that iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. accordingly, the purpose of this paper is to e...

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