Objective Some ethically controversial behaviors within the companies have faced today marketing with the hallmarks of lying, deception, exaggeration, fraud, privacy violation and similar accusations. Therefore, creating and maintaining good relationships with the customers on one hand, and drastic lack of studies concerning the customers' perception of ethical and unethical marketing have made...

This case reminds me of other useless products I have come across such as Encephabol (pyritinol) from the German company, Merck3. When I worked in Botswana in the late 1980’s I received requests from doctors for this – for use in malnourished children as it ‘supposedly improves glucose uptake in the brain’. Surprisingly, that product still exists even in Germany with the indication ‘organic bra...

While there is a significant amount of research investigating managerial ethical judgments, a limited amount examines consumer judgments of unethical corporate behavior and its impact on the marketplace. This study examines how consumers’ commitment to a company impacts not only their ethical judgment of corporate behavior but also the outcomes of that judgment. The authors test hypotheses with...

This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...

This research tested the idea that the risk of exclusion from one's group motivates group members to engage in unethical behaviors that secure better outcomes for the group (pro-group unethical behaviors). We theorized that this effect occurs because those at risk of exclusion seek to improve their inclusionary status by engaging in unethical behaviors that benefit the group; we tested this ass...

We consider the effect of perceived economic pressures on the ethical attitudes of farmers. We hypothesize that an increase in the economic pressures a farmer faces could result in that farmer being more tolerant of unethical conduct than farmers not experiencing economic pressures. To test this hypothesis, we use data from a survey of 3,000 Missouri farmers with farm sales in excess of $10,000...