singapore is depicted to be the fastest growing telecommunications nation in asia. presently, all the members of the singapore banking industry have engaged in the use of information and communication technology as a platform for effective and efficient means of conducting financial transactions. this paper focuses on determining the level of users’ acceptance of the electronic banking services...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

A vast amount of information is now available online, produced by a variety of sources with a range of editorial oversight procedures. These range from very centralized information with multiple layers of review, to no oversight at all. Determining which information is credible can pose a real challenge. An experiment was designed to determine whether certain webpage characteristics affect acad...

In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source’s appearance on the source’s credibility and that this effe...

User generated content (UGC) is an important source of information to consumers, yet prior research has not fully explored how certain aspects of the content, specifically the tone, perception of quality and source credibility influence attitudes and intentions to buy. This study investigates how the tone of UGC influences perceived content quality, source credibility, attitudes and consumer in...

In this article, we focus on the potential influence of a scientist's advocacy position on the public's perceived credibility of scientists as a whole. Further, we examine how the scientist's solution position (information only, non-controversial, and controversial) affects the public's perception of the scientist's motivation for sharing information about specific issues (flu, marijuana, clima...

This study investigates how individuals process an online product review when an avatar is included to represent the peer reviewer. The researchers predicted that both perceived avatar and textual credibility would have a positive influence on perceptions of source trustworthiness and the data supported this prediction. Expectancy violations theory also predicted that discrepancies between the ...

Credibility is central to communication but often jeopardized by "credibility gaps." This is especially true for communication about corporate social responsibility (CSR). To date, no tool has been available to analyze stakeholders' credibility perceptions of CSR communication. This article presents a series of studies conducted to develop a scale to assess the perceived credibility of CSR repo...

This study used the concepts of comparison credibility and magnitude credibility to assess perceived news media credibility in China. It also investigated which sources people trusted more when they encountered conflicting reports regarding different kinds of stories including entertainment news, disaster news and political news. A random sample from three major metropolises (n = 1,844) were te...

This study investigated the effect of perceived teacher burnout on perceived teacher credibility. One hundred eighty-two college students were randomly exposed to a written scenario manipulating the level of perceived teacher burnout (high or low) and responded to a scale measuring perceived teacher credibility in reference to the scenario. Results of one-way multivariate analyses of variance i...