the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

in the past years, a lot of studies have been conducted with regard to the organizational entrepreneurial orientation area. the overall results of these research projects helped organizational entrepreneurs discover the importance of some aspects, such as risk-taking, innovativeness and proactiveness. these aspects influence capabilities like learning and innovativeness and quality and, finally...

the aim of this study was to determine the validity and reliability of moral orientation questionnaire in the student athletes. the statistical population consisted of physical education students of mashhad ferdowsi university (n=450). 186 subjects were selected randomly as the sample. 14-item moral orientation questionnaire (miltiadis, 2010) was used which included 2 factors (deontological eth...

increasing non-oil exporting is among the most important concerns for iran. software industry is among the knowledge based and profitable ones. identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. in this research a model consisting of seven important variables in software industries including: com...

Farmers can only be market oriented if his/her production plan follows market signals and produce commodities that is more marketable. In other to achieve this, this study provided empirical evidence on the Gender analyses of market orientation in South Eastern, Nigeria. A stratified sampling design was used to select 360 sample respondents in 2017. Market Orientation Index (MOI) and Heckit sel...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

the aim of this research is to develop a model of antecedents and consequences of iran exemplary exporters’ competitive intelligence (ci) in order to identify their strengths and weaknesses. for this purpose we discuss position and growth strategies of exporters, effective use of ci, export competitiveness enhancement and sustainable export development. based on conceptual model, knowledge mana...