BACKGROUND Vertical and horizontal trust, as dimensions of social capital, may be important determinants of health. As mass media campaigns have been used extensively to promote healthy lifestyles and convey health-related information, high levels of individual trust in the media may facilitate the success of such campaigns and, hence, have a positive influence on health. However, few studies h...

from a sociological point of view, social trust is an important element of social order. it is strengthened or undermined by certain factors including mass media. the present study, using a survey method with a sample of 400 citizens of tehran, was aimed at examining the effects of mass media on social trust. the study examined the relationship between three media (national television, satellit...

BACKGROUND Modern technology (ie, websites and social media) has significantly changed social mores in health information access and delivery. Although mass media campaigns for health intervention have proven effective and cost-effective in changing health behavior at a population scale, this is best studied in traditional media sources (ie, radio and television). Digital health interventions a...

The role of trust has long been acknowledged among economists and political scientists. It is often argued that high levels of trust among people help promote democratization, economic activity, well-performing institutions and low levels of violence. Social media has been identified as a significant vehicle in fostering social connections however the depth and significance of these connections...

Advertising today has already become an integral part of human life as a building block of the consumer community. A component of the value chain of the media, advertising sector is struggling increasingly harder to find new methods to reach consumers. The tendency towards experimental marketing practices is increasing day by day, especially to divert consumers from the idea “They are selling s...

There is a growing divide in how conservatives and liberals in the USA understand the issue of global warming. Prior research suggests that the American public's reliance on partisan media contributes to this gap. However, researchers have yet to identify intervening variables to explain the relationship between media use and public opinion about global warming. Several studies have shown that ...

A lack of trust in the information exchanged via social media may significantly hinder decisionmaking by community members and emergency services during disasters. The need for timely information at such times, though, challenges traditional ways of establishing trust. This paper, building on a multi-year research project that combined social media data analysis and participant observation with...