We consider the inherent timeline structure of appearance content in online social networks (OSNs) while studying propagation. model propagation a post/content interest by an appropriate multi-type branching process. The process allows one to predict emergence global macro properties (e.g., spread post network) from laws and parameters that determine local interactions. interactions largely dep...

Treating number of customers and time as random variables and taking into account binary behaving of customers in shopping, the general expression for marketing distribution is formulated. Binary probabilities are averaged by means of beta distribution. On the basis of the general formula and some of its specifications, the ways of marketing advantages are proposed. Among the advantage approach...

There has been concern in the literature about the adequacy of the traditional model of marketing planning, which focuses on what decisions should be made and not on how to make them. The aim of this article is a new conceptualisation that proposes key management processes about how marketing planning decisions are made in a dynamic context. The motives for this conceptualisation are to contrib...

Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...

This paper considers how marketing can be made more appropriate in entrepreneurial contexts by proposing a conceptual model of the processes of marketing as undertaken by entrepreneurs. Although marketing is a key factor in the survival and development of business ventures, a number of entrepreneurial characteristics seem to be at variance with marketing according to the textbook. These include...