Observatory: New interactive advertising formats on television. A proposal for their analysis and classification This article investigates the area of interactive advertising on television, an emerging phenomenon that has not been extensively explored by the literature and with significant potential for development. The findings provided are based on those obtained as part of the research entit...

The success of digital television will depend largely on the reactions of the final user. In this paper, we explore some of these reactions focussing on the test-introduction of digital television in Flanders (Belgium). Based on the findings of two digital interactive test-projects in Flanders, we will look more closely into three specific topics: (1) the domestication of television and its con...

Broadcast Multimedia, Arthur Lugmayr, Samuli Niiranen, and Seppo Kalli, Springer, 2004, $80, 254 pp., ISBN 0-38720843-7. In the 1930s, television gradually found its way into consumers’ homes. With the introduction of color TV in the 1960s, it became a widespread and highly accepted consumer product. It has taken another 40 years to bring a new innovation into the world of TV: the digitalizatio...

Today’s interactive television systems are using proprietary communication protocols and interchange formats. To provide interoperability at the application level the next generation of interactive television system will be based on standardized communication protocols, monomedia and multimedia formats. This paper presents the Globally Accessible Services (GLASS) system which is a prototype int...

We report on the identification, creation and use of narrative patterns to create an interactive cartoon. We have undertaken an analysis of an American 1950-60’s interactive television cartoon Winky Dink and You, which gave the illusion of interaction. Winky Dink offered an engaging and enjoyable experience of a type not currently available on interactive television. We identified a number of r...

Television since its invention has been considered a social link between people. People chat and discuss television programs, recommend shows to be watched, and send SMS messages when there is something of interest on. Like previous technologies, the digitalization of the medium imposed a number of technological priorities such as transmission mechanisms or middleware standardization. Once the ...

• Sammendrag/Abstract: This research note reviews the literature on the use of and issues around interactive television in various environment, in particular the family and domestic sphere. This work examines the problem of defining the concept of interactivity and provides a historical background to the notion of interactive television. It outlines the various purposes of interactive televisio...