A model for the joint evolution of opinions and how much the agents trust each other is presented. The model is built using the framework of the Continuous Opinions and Discrete Actions (CODA) model. Instead of a fixed probability that the other agents will decide in the favor of the best choice, each agent considers that other agents might be one one of two types: trustworthy or useless. Trust...

Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...

Lack of trust in online companies is a primary reason why many web users do not shop online. This study proposes a model to explain how new customers of a web-based company develop initial trust in the company after their first visit. The model is empirically tested using a questionnaire-based field study. The results indicate that perceived company reputation and willingness to customize produ...

Internet banking service (IBS) is transforming the traditional ways of customer banking. Although IBS is very common in developed countries, however, its adoption by customers in developing countries is still very slow. This may well be due to the lack of customer’s trust in IBS in developing countries. This paper studies the important issue of customer’s initial trust in IBS in the Jordanian c...

Recent trust research in the information systems (IS) field has described trust as a primary predictor of technology usage and a fundamental construct for understanding user perceptions of technology. Initial trust formation is particularly relevant in an IS context, as users must overcome perceptions of risk and uncertainty before using a novel technology. With initial trust in a more complex,...

Initial trust is important, especially in the ecommerce context, for online retailers to achieve customers’ initial commitment which may lead to a more robust relationship. For this reason, several previous studies of ecommerce focused on initial trust. However, one problem with the previous studies is the validity of initial trust. In this paper, we compared a three-factor model of initial tru...