The hedonic benefit of a gain (e.g., receiving $100) may be increased by segregating it into smaller units that are distributed over time (e.g., receiving $50 on each of 2 days). However, if these units are too small (e.g., receiving 1 cent on each of 10,000 days), they may fall beneath the person's hedonic limen and have no hedonic benefit at all. Do people know where their limens lie? In 6 ex...

Individuals are increasingly using hedonic systems for utilitarian purposes. While IS research has thoroughly investigated the ability to derive hedonic pleasure from utilitarian systems, the need has arisen to research utilitarian gains from hedonic systems. This study describes the shift from hedonic to utilitarian as a spiritual adaptation, derived from Desanctis and Poole’s (1994) Adaptive ...

Why do chronic dieters often violate their dieting goals? One possibility is that they experience stronger hedonic responses to tempting food than normal eaters do. We scrutinized hedonic processing in dieters and normal eaters (a) by manipulating food preexposure and (b) by assessing both immediate and delayed hedonic responses to tempting food with an adapted affect-misattribution procedure. ...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

As with organizational development, citizenship behavior should be central to the development and success of open professional virtual communities. An increasing literature emphasizes on predicting knowledge contribution behaviors in virtual communities (VC) from the extrinsic and intrinsic motivation or benefit perspectives. In line with the consumer behavior literature that distinguishes betw...

The promotion of energy-efficient appliances is necessary to reduce the energetic and environmental burden of the household sector. However, many studies have reported that a typical consumer underestimates the benefits of energy-saving investment on the purchase of household electric appliances. To analyze this energy-efficiency gap problem, many scholars have estimated implicit discount rates...

Hedonic property price models have been used extensively in the economics literature to measure the value households place on locating properties close to a given resource, such as a beach, river, or lake. This proximity premium consists of two components. First, property owners derive benefit from living close to the resource for access purposes. Second, they also derive benefit from the view ...