Tüm dünyada geniş kitlelerin takip ettiği spor organizasyonlarındaki artış, teknolojinin iletişim bakımından gelişimi ve sektörüne ilginin artması kurumları, hedef kitlesine ulaşma biçimlerinde farklı yollar denemeye sevk etmektedir. Tüketicinin ilgisini çekmek için yöntemler kullanılarak yapılan stratejilerden biri olan gerilla pazarlama, sporun toplumun tüm kesimlerine etkili bir şekilde ulaş...

The second wave of e-ventures, i.e., newly founded companies offering communitydriven services via the Internet, is characterized by user content contribution, network effects, and altering business models due to the dynamic environment. This paper investigates issues relevant in the early stages of second wave of e-ventures. The paper describes two case studies, one the video sharing community...

While it is a generally shared fact around the globe that funding for library promotion (and in most cases, libraries in general) be rendered as a pressing concern, the fact remains that this challenge is truer in developing countries such as the Philippines. Librarians in charge of promoting the library can either choose to fight-defend their “rights” for a slice of the budget pie, or take fli...

This report presents a pilot study of the suitability of NetLogo, an agent-based software tool, in modelling guerilla warfare. In this study, a local civilian populace reports observed insurgent activity to peacekeepers with varying levels of enthusiasm depending on the reputation of the peacekeepers with those local populaces. A simulation model is developed in NetLogo to assess the suitabilit...