marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...

this study was a qualitative research which was done by a case study approach. the samples were chosen from rural development experts of hamedan province during a snowball sampling process. the data were collected by the semistructured interviews. the data collection was done by faceto- face interviews, after the interview questions guide was determined. the theoretical saturation was attained ...

health and safety are important factors in today’s life. most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. planning for increasing the production of mentioned chicken needs the investigati...

Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...

health and safety are important factors in today’s life. most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. planning for increasing the production of mentioned chicken needs the investigati...

this study was a qualitative research which was done by a case study approach. the samples were chosen from rural development experts of hamedan province during a snowball sampling process. the data were collected by the semistructured interviews. the data collection was done by faceto- face interviews, after the interview questions guide was determined. the theoretical saturation was attained ...

In this paper,we investigate the pricing and return policy issueof one-echelon green supply chain, contain a manufacture who produces two type of products: green and non-green products. These products have a same functional but in selling price and environmentally issues have different effects. Also we consider return policy for both products that can stimulate the customer valuation. We develo...

Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined...

Why do people purchase proenvironmental “green” products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a “costly signal” associated with status, we examined...