We investigate the empirical evidence that firms abate their pollution in response to green consumerism facilitated by dissemination of information through toxic release inventories. Lacking direct observational data on the extent of green consumerism, we construct an indirect method to elicit its effect on pollution abatement. Assuming that environmentally-motivated consumers cannot attribute ...

Green marketing has become an important method for companies to remain profitable and competitive as the public and governments are more concerned about environmental issues. However, most online shopping environments do not consider product greenness in their recommender systems or other shopping tools. This paper aims to propose the use of recommender systems to aid the green shopping process...

We analyze environmental policy in a model where some consumers (dubbed green) derive warm glow from buying good of higher quality, and green firms differentiate products on their quality to enjoy market power. For any given pollution level, emission taxes turn out be less cost-effective than an standard because taxation always induces wedge between the qualities products. By stark contrast, pr...

We analyze the effect of collective action by green/environmentally aware consumers on ambient environmental quality and market equilibrium. We consider a model with two types of consumers who differ in their willingness-to-pay for a good available in two different environmental qualities, and two competing firms: one selling the good of high environmental quality and the other of low environme...

In this paper, we explore opportunities for green computing, drawing on our ethnographic study of 35 green households in the United States. We begin by discussing recent shifts in Western environmentalism and the growth of green consumerism. We then explore green social networking processes and how these relate to perceptions of corporations, openness to new technological solutions, and our par...

corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. green marketing acts as bridge connecting the corporate, environment and consumers. business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...