the purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? and which criteria are important for consumers in evaluatingmobile advertising? a sample of consumers in taiwan was surveyed and usingfuzzy judgment to determi...

In this paper, the multi-person decision making problems with various different types of incomplete linguistic preference relations are studied. Some new concepts, including incomplete uncertain linguistic preference relation, incomplete triangular fuzzy linguistic preference relation, incomplete trapezoid fuzzy linguistic preference relation, expected incomplete linguistic preference relation ...

The aim of this paper is to propose a procedure to estimate missing preference values when dealing with incomplete fuzzy linguistic preference relations assessed using a 2–tuple fuzzy linguistic approach. This procedure attempts to estimate the missing information in an individual incomplete fuzzy linguistic preference relation using only the preference values provided by the respective expert....

In this paper, we first use a fuzzy preference relation with a membership function representing preference degree forcomparing two interval-valued fuzzy numbers and then utilize a relative preference relation improved from the fuzzypreference relation to rank a set of interval-valued fuzzy numbers. Since the fuzzy preference relation is a total orderingrelation that satisfies reciprocal and tra...

Using Multi-Criteria Decision-Making (MCDM) to solve complicated decisions often includes uncertainty, which could be tackled by utilizing the fuzzy sets theory. Type-2 fuzzy sets consider more uncertainty than type-1 fuzzy sets. These fuzzy sets provide more degrees of freedom to illustrate the uncertainty and fuzziness in real-world production projects. In this paper, a new multi-criteria ana...

The purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? And which criteria are important for consumers in evaluatingmobile advertising? A sample of consumers in Taiwan was surveyed and usingfuzzy judgment to determi...

MCMD problems with fuzzy preference information on alternatives are essential problems of the importance of weighting and ranking. Xu [14] proposed a method with incomplete linguistic preference relations method that decision makers obtain a matrix by choosing a finite and fixed set of alternatives and performing a pairwise comparison based on their different preference and knowledge. The objec...

The high complexity of socio-economic environments often makes it difficult for a single decision maker (DM) to consider all important aspects of decision problems. Therefore, a group decision making (GDM) process is often preferred by organizations. Moreover, during the decision process, DMs may have difficulties in the prioritization of alternatives. Linguistic interval fuzzy preference relat...

The aim of this paper is to present a fusion approach of multi-granularity linguistic information for managing information assessed in di erent linguistic term sets (multi-granularity linguistic term sets) together with its application in a decision making problem with multiple information sources, assuming that the linguistic performance values given to the alternatives by the di erent sources...

This paper proposes a method to solve the group decision making (GDM) problems with multi-granularity linguistic assessment information. In the method, the multi-granularity linguistic information provided by experts is firstly expressed in the form of fuzzy numbers. In order to make the collective opinion close to each expert’s opinion, a linear goal programming model is constructed to integra...