The consumer behaviour plays an important role in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards...

The primary purpose of this study is to uncover the future FMCG industry trend in the Taiwanese market. After literature review, five aspects of industrial forces based on Porter’s Five-Force Model are used as the framework of this study. Qualitative research method is used to generate insight understanding of FMCG industry phenomena and the meanings behind each one of them. Three consumer manu...

This research paper identifies the supply chain performance attributes that are relevant to the Fast Moving Consumer Goods (FMCG) industry. The FMCG supply chains are analysed from the perspective of processes, components and typology. The typical issues faced by the FMCG supply chains are also explored. Three supply chain operational models are compared and identify SCOR as the one best suited...

This research intends to study the interface of key concepts Marketing and Quality in relation Fast Moving Consumer Goods (FMCG) Customers. variables i.e. product, price, place ...

Manufacturing Execution System (MES) has been evolved as an effective solution for today’s high performance, mass production industrial automation system. MES acts like a bridge between managerial level ERP solution and shop floor level control systems hardwares. MES solutions are highly flexible which are developed and customized targeting some particular industry. In this paper we plan to des...

There are some industries whose strategic innovations are easier and faster to replicate because the products are mostly commodities, one of such industries is the fast-moving consumer goods industry (FMCG). In the fast-moving consumer goods industry, companies face a very difficult, if not almost impossible, task developing a competitive advantage based on differentiation or low cost strategie...

With the rapidly increasing of people’s purchasing power, the fast moving consumer 9 goods (FMCG) industry is supposed to grow dramatically. In order to gain more market access and 10 profile, it is important for the FMCG manufacturers and retailers to find the preferences and 11 provincial characteristics of consumers, to develop more suitable goods distribution strategy. Based 12 on retails m...

customers segmentation and analyzing their behavior at fast moving costumer goods (fmgs) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective communication with the customers. segmentation, a data mining approach, which leads to the discovery of similar groups of customers, is usually done ...