نتایج جستجو برای: E-Brand

تعداد نتایج: 1061819  

Journal: :international journal of information science and management 0
prof. a. sanayei department of management, university of isfahan, isfahan, iran dr. a. shaemi department of management, university of isfahan, isfahan, iran p. ahadi ph.d. candidate, department of management university of isfahan, isfahan, iran

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

Effect of advertisement on viewpoint toward brand is always one of the most important subjects in advertising field. This study aims to comparatively evaluate influence rate of Irancell and Hamrah-e-Avval TV advertisement attractions on viewpoint toward brand and viewpoint toward advertisement. For this purpose, opinions of 390 cellphone-using students in Shiraz exposed to Irancell and Hamrah-e...

Journal: :مدیریت بازرگانی 0
حسین جلیلیان کارشناس ارشد، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران عبدالحمید ابراهیمی دانشیار، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران امید محمودیان کارشناس ارشد، مدیریت بازرگانی، دانشگاه آزاد اسلامی، تهران، ایران

electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...

Journal: :IJOM 2014
Elia Ardyan Vincent Didiek Wiet Aryanto

This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents’ reader of Detik.com. Results of this study indicate that bo...

Ali Sanayei Arash Shahin Hossein Rezaei Dolatabadi Majid Mohammad shafiee

Abstract Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airlin...

Journal: :تحقیقات بازاریابی نوین 0
hossein rezaei dolatabadi majid mohammad shafiee arash shahin ali sanayei

abstract airlines brands are getting new identities in the electronic age. because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. on the other hand, religious tourism's industry has a sustainable market in iran, because of cultural issues. a lot of passengers prefer to do their religious travels with an ai...

Journal: :International Journal of Research in Business and Social Science (2147- 4478) 2021

2008
Tobias Kollmann Christina Suckow

In addition to the functional value of a brand, the academic branding literature also emphasises the symbolic function of a brand. The importance of emotional values is often stressed by the necessity to create strong customer-brand relationships for building brand equity. Since the brand is a universal concept regardless of its setting, the need for achieving emotional attachment also holds fo...

Informal settlement as a global urban phenomenon encounters different social, physical and economic shortcomings. These fabrics especially in cities of the global south experience an escalating gap with developed urban areas. In this regard, faltering economy plays a major contribution in continuity of poverty and exclusion. In Iran, Empowerment plan could not lead to favorable and stable resul...

1999
T. Petee J. Kim G. Dozier L. Chapman D. Batey X. Li C. Liu S. Ahmed

This research compared linear regression and artificial neural network models to identify the most accurate methods of predicting the impact of product cues on consumers’ apparel product evaluations and purchase intentions. The research process and findings are discussed below. Also, we examined the potential effectiveness of the Internet as a strategic tool to (a) build global brand images for...

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