Destination management and destination marketing are relatively new phenomena in tourism professional practice and in the tourism literature. They have now, however, become recognized as being integral to the success of a tourism destination. This article traces the history of the scholarly literature development and professional practice in destination management and destination marketing sinc...

the aim of the current study was to investigate the perceived psychic distance of potentialtourists in relation to iran as a tourism destination. the concept of psychic distance refersto perceived similarities/ differences between specific destination and tourist's homecountry. the members of couch-surfing virtual community participated in this study. thestatistical data were collected by conve...

Herein, a methodology for analysing an area’s broad tourism product is presented. In particular, after theoretically approaching the issue of Destination Management, and the issues of marketing and planning geographical sections, the use of a Destination Card is proposed for applications relevant to areas’ strategic analyses. The aforementioned card is a result of the combination of tools for l...

This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...

Market segmentation is a widely applied concept in destination management. Although the general trend in tourism marketing research has constantly been developing toward data-driven (a posteriori, post-hoc) approaches, national tourism organisations (NTOs) still mostly use the commonsense (a priori) approach of geographical segmentation. This paper compares the advantages and drawbacks of both ...

The purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflexions and research on emotional and symbolical brand relationship . We try to understand how destinations could communicate, using destination ambassadors; in order to better attract travellers. Methodology – this is a theoretical article presenting key conc...

Among the Destination Management Organizations (DMOs), prominent is the role of the National Tourism Organizations (NTOs1) in marketing a destination at a national level. Prior to the Internet era the DMOs have been rather passive and limited to the distribution of printed tourist promotional material on demand (So and Morrison, 2004; King, 2002). However, the adoption and the diffusion of e-co...