Many studies suggest customer behavior is both functional and good-mannered way during the exchange process, but there is evidence that shows customers sometimes do dysfunctional behaviors and impose problems for organizations, employees and even other customers. Dysfunctional customer behavior is influenced by various factors. According to the role and importance of the customer in the surviva...

the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...

Purpose: To explore the effect of internal marketing on customer orientation behavior of librarians with mediation of attachment and emotional commitment in public libraries. Method: 135 librarians, selected by random cluster sampling completed four questionnaires including: 1) internal marketing questionnaire, 2) Customer-oriented behavior, 3) job attachment and emotional commitment. The data...

The purpose of this study was to survey the impact of organizational citizenship behavior on the customer-oriented in sport facilities in Shahrekord. The research method was descriptive, correlational that the survey was carried out. The study population included all employees of public and private sports facilities were Shahrekord. Measuring instruments included OCB questionnaire Paul and Mngv...

Introduction: Fair distribution of wage, benefits and reward also considering justice in decision making is an influential factor on nurse’s behavior toward patients and customers. The main purpose of this research was to determine relationship between perceived distributive and procedural justice, and customer-oriented behavior in nurses. Methods: This is a correlation (path analysis) cross - ...