نتایج جستجو برای: Customer's Value

تعداد نتایج: 763715  

Journal: :Journal of Database Marketing & Customer Strategy Management 2004

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سمنان - دانشکده مدیریت و اقتصاد 1392

these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

Journal: :Journal of Services Marketing 2015

Objective A great number of customers spend much more time than expected on shopping because of a lot of reasons like variety in products. Thus, they may feel confused and disappointed. Such confusion can influence purchasing procedure and determine purchasing behavior. Such customers fail to purchase wisely and may face difficulty choosing appropriate and reasonable products. However, if the ...

Azizi, Bahador, Rahimi, Soosan, Saatchian, Vahid,

The purpose of current study was "Predicting the Future Behavior of Customers of Aquatic Parks in Mashhad based on Social Identity of Brand". The method of this study was descriptive and correlative. The statistical population was consisted all customers in Mashhad aquatic parks in the summer of 2015, that based on the existing sources, 377 questionnaires were distributed with an expectancy of ...

Journal: :Management Science 2014
Upender Subramanian Jagmohan S. Raju Z. John Zhang

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Journal: :مدیریت بازرگانی 0
علی دیواندری دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران محمد حقیقی دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران اشکان الهیاری دانشجوی دکترای مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

Journal: :International Journal of Management and Economics 2017

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