A cultural landscape is the result of a continuous interaction between surrounding natural and culture. Meanings, symbols, codes culture are an integral part it. This paper review publications on current research over past 20 years. The aim to analyze existing practices, which based factual evidence theoretical foundations, using interdisciplinary approach, in order come closer sufficiently hol...

The paper is an interdisciplinary study of brand semantics and the cultural adaptation strategies applied when transferring to international or different local markets. applies conceptual approach aims at outlining semantic like value-based context-based adaptation. research provides description in terms semiotics, cognitive linguistics proving resemblances that concept. first section deals wit...

Theories of reference have been central to analytic philosophy, and two views, the descriptivist view of reference and the causal-historical view of reference, have dominated the field. In this research tradition, theories of reference are assessed by consulting one's intuitions about the reference of terms in hypothetical situations. However, recent work in cultural psychology (e.g. Nisbett, R...

Categories are not invariant. This paper attempts to explore the dynamic nature of semantic category, in particular, that of fashion language, based on the cognitive theory of Dawkins’ memetics, a new theory of cultural evolution. Semantic attributes of linguistic memes decrease or proliferate in replication and spreading, which involves a dynamic development of semantic category. More specific...