The aim of the present article is to probe the functions of the cultural schema of Ta’ne (sarcasm) in Persian. Results from 100 recorded instantiations of Ta’ne accumulated through ethnographic approach indicated that it served different functions including complaint, criticism, insult, contempt, humor, and compliment. The results were then discussed with reference to the cultural differences i...

Introduction of Cultural Linguistics in the modern ages of communication can address the issue of cultural schema transfer in online communication. Despite a good number of studies on a compliment, this pragmatic behavior has not been examined in the context of online communications such as social networking sites where compliments are commonly paid and received. The present study aimed to exam...

Sharing schemas is a shortcut to data interoperability, while in grid environments there are many difficulties such as schema disagreements and schema evolutions. We propose a new ”mappings first, schemas later” schema model, named Grid Schema. The Grid Schema uses the idea of context-free mapping to modularize schemas and its translation rules. This is incorporated into its schema validation m...

Human Behavior Models tend to " mirror " their American developers, not taking into account (among other things) the particular background/motivations of the person or groups we're modeling One big behavioral motivator in humans is culture • surface features (dress, architecture, language) • cognitive features (norms, values) • interactional features (organizational behavior, language use) Over...

Previous research has shown that ideas which violate our expectations, such as schema-inconsistent concepts, enjoy privileged status in terms of memorability. In our study, memory for concepts that violate cultural (cultural schema-level) expectations (e.g., "illiterate teacher", "wooden bottle", or "thorny grass") versus domain-level (ontological) expectations (e.g., "speaking cat", "jumping m...

Mediating heterogeneous data sources heavily relies on explicit domain knowledge expressed, for example, as ontologies and mapping rules. We discuss the use of logic representations for mapping schema elements onto concepts expressed in a simplified ontology for cultural assets. Starting with a logic representation of the ontology, criteria for a rule-based schema matching are exemplified. Spec...