corporate brand is among those topics which have received less attention of researchers. in this study, the brand of a sports organization (national olympic committee of iran) was examined. the researcher-made questionnaire (containing 45 items) was filled out by 250 players, coaches, supervisors, presidents of federations and reporters dispatched to the asian games who employed the services of...

Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...

The recognised critical importance of corporate governance, and the attention that it is paid today, can be ascribed to several factors: sensational financial scandals (and the repercussions they have had for securities and financial markets), the exponential development of stock option policies, the information asymmetry that can be noted in practically every company, The different requests fo...

this study examines the relationship between organizational factors affecting corprate and potential outcomes of corporate entrepreneurship. these organizational factors include: management support, work discretion, rewarding provide enough chances for creativity, defeat organizational barriers and employee motivation. the potential outcomes of corporate entrepreneurship are job satisfaction an...

Human resources represent one of the most important companies’ resources responsible in creation of companies’ competitive advantage. In search for the most valuable resources, companies use different methods. Lately, one of the growing methods is electronic recruiting, not only as a recruitment tool, but also as a mean of external communication. Additionally, in the process of corporate commun...