the increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with th...

Purpose – Past research on internet privacy has examined various aspects of privacy regulation and consumer privacy concerns. The purpose of this paper is to develop a conceptual model that links anteceding environmental factors with the resulting consumer responses using the power-responsibility equilibrium perspective. Design/methodology/approach – An online survey of 182 net shoppers was con...

The increasing use of consumer databases by companies has led to increased levels of concern among consumers that their personal information may not be in safe hands once divulged to companies. A few studies have shown that consumer concern about information privacy may impact on consumer behaviour in ways directly opposed to the aims of the very marketing campaigns developed to increase sales....

Privacy concerns and a lack of trust have been shown to reduce consumer’s willingness to transact with an online vendor. Understandably, firms are searching for methods to reduce consumer privacy concerns and increase trust. In this study, we introduce a new construct – consumer privacy empowerment. We then propose and test a theoretical model that examines the relationship between consumer pri...

Given the increase in global positioning system enabled devices and the ubiquitous ability to connect wirelessly to information through location-based services, organizations are challenged to offer privacy-by-design support systems. Given this, we offer a conceptual framework to capture the impact of the individual component weights of concern for information privacy on behavioral intent of di...

We use the Power–Responsibility Equilibrium (PRE) framework and advance that consumers balance perceived deficits in privacy protection by power holders (businesses and regulators) with defensive actions. In our model, consumer privacy concern is the endogenous mediating entity linking business policy and regulatory perceptions to negative online user responses. The model was empirically tested...

Consumer data is asset to organizations. Analysis of consumers’ transactional data helps organizations to understand customer behaviors and preferences. Before organizations could capitalize on these data, they ought to have effective plans to address consumers’ privacy concerns because violation of consumer privacy brings long-term reputational damage to organizations. This paper proposes and ...

Online privacy is an issue of increasing national importance, and voluntary privacy seals provided by third-party organizations such as TRUSTe and BBBOnline have been proposed as a means of assuring consumer privacy. Few studies have examined privacy seal effects. This study presents results of an online experiment that evaluated consumer response to privacy seals in a naturalistic exposure set...

This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs to assess the efficacy of industry self-regulation, government legislation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical under...

Although electronic commerce experts often cite privacy concerns as barriers to consumer electronic commerce, there is a lack of understanding about how these privacy concerns impact consumers' willingness to conduct transactions online. Therefore, the goal of this study is to extend previous models of e-commerce adoption by specifically assessing the impact that consumers' concerns for informa...