the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Retail brands (RBs) have become a strategic feature of the retail industry. Their role in building consumer loyalty is usually taken for granted and yet has not been completely identified. The purpose of this paper is to understand how retailers manage customer knowledge relationship management through an integrated framework of CRM and Knowledge management for retail brands and their role in b...

Due to the large diffusion of social networks, these media offer a huge platform where users share judgements, comments and opinions that organization could exploit for achieving information on consumers’ preferences and market trends, with benefits for the development of more effective marketing strategies. In particular, this paper focuses on the use of Facebook among youth, with emphasis on ...

The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

The costs of product piracy towards knowledge creation and innovation are enormous. It hampers the development of knowledge and innovation because piracy can greatly reduce the economic benefits for the original creators of products and ideas. Widespread piracy and weak intellectual property regulations and enforcement, particularly in developing countries, will undermine development and the gr...

R&D Organizations are becoming increasingly aware of the need for innovative approaches to responding more effectively to client’s demands and changes in the market place. Knowledge Management (KM) is central to this and is increasingly recognized as an integral part of the organization’s strategy to improve R&D performance. There is therefore a need for R&D performance based approach to KM. Ca...

in order to investigate and consider the feasibility of the establishment of knowledge management at payam nour universities of golestan province elicited from reviewing the research literature, the researchers  endeavored to identify the factors affecting  the establishment of  knowledge management  and the knowledge management components, and then to consider the way of their influence as wel...