The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena. This paper describes, on one hand, the characteristics of Sentiment Analysis and, on the other hand, the results of its application to an empirical research on the city of B...

This paper aims to locate the key schools of thought in viral marketing (VM) literature, recognise the various sub-sets within viral marketing overall area of research and to identify the different gaps in viral marketing research literature offering a summation of the existing work done so far. The paper tries to build on the existing body of literature in the field of viral marketing, its rel...

Journal of Marketing Research Vol. XLII (November 2005), 406–409 © 2005, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Caglar Irmak is a doctoral candidate (e-mail: caglar_irmak@baruch. cuny.edu), and Lauren G. Block is Professor of Marketing (e-mail: [email protected]), Zicklin School of Business, Baruch College, City University of New York. Gavan J...

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

It is known that demand and supply power balancing is an essential method to operate power delivery system and prevent blackouts caused by power shortage. In this paper, we focus on the implementation of demand response strategy to save power during peak hours by using Smart Grid. It is obviously impractical with centralized power control network to realize the real-time control performance, wh...