despite the body of research on textbook evaluation from the discourse analysis perspective, cohesive devices have rarely been analyzed in english for specific purposes (esp) textbooks. the acquisition and use of cohesive devices is inherent to naturalistic communication, including business interactions. hence, l2 learners of business english should be exposed to these devices through cohesion-...

The paper argues that everyday exchange of business emails produces a development in the work-group relationship, which, in turn, makes new communication styles possible and acceptable by the users' habit to computer-mediated forms, even in unbalanced professional exchanges. The focus is on the (spoken) discourse features of email messages in a self-compiled corpus of selected computer-mediated...

this research has been designed in order to provide an appropriate methodology for business model change and update based on applying new information and communication technologies such as mobile technology in an organization. in this way, after investigation of all related references in the field of business model, ict change, business model change and applying mobile technology in organizatio...

Despite the body of research on textbook evaluation from the discourse analysis perspective, cohesive devices have rarely been analyzed in English for Specific Purposes (ESP) textbooks. The acquisition and use of cohesive devices is inherent to naturalistic communication, including business interactions. Hence, L2 learners of business English should be exposed to these devices through cohesion-...

purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...