In this paper, the effect of lightness on blackness preference of 216 black fabrics prepared by printing method is investigated. 18 observers including of 9 males and 9 females are asked to firstly rank order black fabrics with the same lightness values according to their preference. In the next step, observers are asked to define their blackness preference for blacks with different L values. R...

—Spectacular consumption is a process through which the relations among cultural forms, the culture industry, and the lived experiences of persons are shaped by public consumption. This essay examines how the spectacular consumption of “Whassup?!” Budweiser advertising is constitutive of white American ambivalence toward “authentic” blackness. The essay argues that Budweiser’s hottest ad campai...

The spectral efficiency of blackness induction was measured in three normal trichromatic observers and in one deuteranomalous observer. The psychophysical task was to adjust the radiance of a monochromatic 60-120' annulus until a 45' central broadband field just turned black and its contour became indiscriminable from a dark surrounding gap that separated it from the annulus. The reciprocal of ...

The surface-mode property of "blackness" is induced by simultaneous contrast with an adjacent, more luminant surround. As numerous studies have shown, the degree of blackness induced within an achromatic test field is a function of the relative luminance of the adjacent chromatic inducing field, but not of its hue. But in the converse case of chromatic test fields, susceptibility to blackening ...

A small patch of achromatic light viewed within a large achromatic surround appears gray or black when the radiance of the surround is well above that of the patch. No single light can match the appearance of the patch because no light in isolation appears blackish; blackness is induced by a second stimulus. The present experiments examine the locus of the mechanisms mediating induction of blac...

While black is one of the most prevalent industrial colors in the world, the colorimetric attributes of what is considered black vary significantly and the range of subtle hue undertones can be numerous. However, no systematic study can be found in the literature pertaining to the potential role of colorimetric attributes in the perceptual assessment of blackness. We have experimentally determi...

We examine the interlinked migrations between the Dominican Republic and Haiti, between the Dominican Republic and the Commonwealth of Puerto Rico, and, finally, migrations from these three countries to the United States. The literature tends to draw stark differences between race and racism in the United States and the nonracial societies of Puerto Rico and the Dominican Republic. However, alt...

Color combination criteria are said to entail an affective response in interior design. We investigated the color that orient preference of current observers, after Le Corbusier's 1931 Salubra keyboards. explored similarity/contrast Natural System (NCS) hue, blackness, and chromaticness 312 combinations with four colors, two backgrounds accent coming from 43 individual on walls a simulated bedr...

Sociologists of race and ethnicity have convincingly demonstrated that cultural categorizations are affected by racialization. For example, some music genres clearly dominated people color (e.g., rap, soul, r&b), whereas others particularly popular among whites rock, country, classical). However, we know relatively little about how habitual such racialized for people. We offer an integrated app...

In what remains one of the central accomplishments of cognitive anthropology, Berlin and Kay (1969) demonstrated that the diversity of human color systems was built on a universal infrastructure, with black and white being the most basic colors in all systems. The analytical focus of their work is a structural system divorced from the messy tasks of actually using color terms to make relevant d...