Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

This paper suggests a method to synthesize a long background music sequence from a given short music clip in real-time. The copies of input clip are placed with overlapped region, the length of which is computed by random or clip matching method. Based on pitch, rhythm and chord cut criteria, the cutting point of the two clips is computed within the overlapped region. As a result, the two clips...

An efficient use of background music is a very powerful tool to achieve high levels of immersion and to induce moods within interactive settings. Although this property is clear, the way in which action and music should be connected, so as to have such an efficient emotion delivery tool, is still to be fully understood. An action-music mediation framework is proposed which facilitates the inves...

The present research aimed to investigate the effect of background Mozart Classical music on translator students' performance. In this study, the researchers focused not only on the relationship between music and translation but also on the relationship between music and personality traits. The main question this study tried to answer was whether using background music might enhance students' t...