This experimental study examined differences in doctor-patient relationships according to the health communication strategies during cases of medical malpractices occurred at primary medical institution. A total of 116 subjects aged in their 20s-50s was sampled. The first medical malpractice scenario chosen was the medical malpractice case most frequently registered at the Korean Medical Associ...

The study analyzes the apology delivered by the then-democratic Presidential contender in 2007, Senator Barack H. Obama, to the Indian-American community. This apology succeeded in convincing American citizens of Obama’s goodwill and clean political standards, which eventually led him to surpass his chief opponent, Senator Hillary R. Clinton and become the President of the United States. The st...

One of the frequently used strategies in crisis management, i.e. crisis communication used by organizations affected by crisis is public apology for the crisis. Usually it is lightly considered as a strategy which automatically gives results and reduces the effects of crisis, which is far from true. The effectiveness of public apology depends on an entire series of factors such as the nature of...

This paper was set out to investigate the main cultural differences between Saudi and British participants making apologies with a focus on the role of the gender of the addressee in the selection of apology strategies in gender-segregated vs. coed societies. Written questionnaires were used to collect data from 80 participants: 20 Saudi males, 20 Saudi females, 20 British males and 20 British ...