this study was conducted based on primary data collected using a questionnaire. a total of 90 respondents among farmers associations were interviewed in kano state of nigeria. therefore, double stage stratified and purposive simple random sampling technique was used to select 30 respondents in each of three (3) farmers associations, one from each of the three (3) agricultural zones of the state...

This article describes challenges faced by agricultural production and marketing in the era of big data, and then builds the agricultural market information matching platform based on HADOOP & NUTCH combining cloud computing technology, finally details its layers and key technologies, including the use of open source search engine to capture the whole network market information to build agricul...

Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems to enhance brand images, improve customer services, develop online marketing channels and ultimate...

At present, in China, small farmers decentralized production doesn’t keep pace with the agricultural products market development requirements. This paper provides a new way by using the cloud computing technology to design and implement the agricultural production and marketing information matching recommendation system in the cloud computing environment. The platform collects agricultural mark...

This study was conducted based on primary data collected using a questionnaire. A total of 90 respondents among farmers associations were interviewed in Kano state of Nigeria. Therefore, double stage stratified and purposive simple random sampling technique was used to select 30 respondents in each of three (3) farmers associations, one from each of the three (3) agricultural zones of the state...

this study was based on the hypothesis that “ecotourism is an important instrument in sustainable rural development and ecologically-based landscape planning approaches which take the objectives of socio-economic development and nature conservation have an effective role in this issue”. for this purpose, the necessity of ecologically-based landscape planning approaches in the planning and imple...

Agricultural products marketing network resources have many advantages, such as large data makes the agricultural marketing environment has changed dramatically, e-commerce platform also provides a new sales channel. In this paper, the author analyses the E-business platform of agricultural products and rice marketing channel based on network big data. Through big data technology, agricultural ...

Preface This case study is based on my research on agricultural marketing and processing in India which extended over several years. Numerous persons in India have contributed to my understanding of the issues related to agricultural marketing. The findings of this research have been published in several papers and two books. I am grateful to Mr. V. S. Tyagaraja Mudaliar, chairman of the Thanja...

Editorial PrEfacE The growing use of new generation, mobile-based, information and communication technologies (ICT) has expanded opportunities for food and agricultural marketing and rural financial service delivery among the smallholder farming community in Sub-Saharan Africa. Smallholder farmers in developing countries have struggled for many years under difficult conditions of poor access to...