Virtual experience has begun to play a significant role in the marketing and promotion for the tourism industry. This article demonstrates that the advertising effects of traditional brochures vs. virtual experience would be contingent on consumers’ cognitive preferences. The traditional use of brochures in advertising would be more effective for verbalizers, whereas the virtual experience mode...

The present study sets out to conduct a critical investigation into what linguistic strategies are exploited during the translation of English advertising brochures for household appliances into Persian to manipu- late customers to purchase the respective products. In the pursuit of this goal, it seeks to explore the val- ues that have been added to the Persian version of the translated b...

BACKGROUND Self-referred imaging is one of the latest health care services to be marketed directly to consumers. Most aspects of these services are unregulated, and little is known about the messages in advertising used to attract potential consumers. We conducted a detailed analysis of print advertisements and informational brochures for self-referred imaging with respect to themes, content, a...

A documental analysis was conducted to evaluate advertising material distributed through pharmacies and drugstores according to their compliance with Resolutions n. 102/2000 and 96/2008 of the Collegiate Board of Brazil's National Agency for Sanitary Surveillance. Brochures distributed through five pharmacies and drugstores in the city of Tubarão, Southern Brazil, were collected between May and...

Advertising is not only as a tool to increase company sales. Fast development of mass communication tools and added new mediums to advertising media have been introduced the advertising as a key element in the success or failure of a company. Due to the intense competition between companies and the fast growth of markets and changes in consumer behavior, advertising is taken into consideration ...

This paper examines campaign communication of women who ran for the Pennsylvania State Assembly in 1996. The statements made their brochures were content analyzed to see if messages thiis medium similar those identified literature about female candidates' television advertising. Specifically issues, traits, and attacks mentioned examined. Differences between incumbents challengers, winners lose...

introduction: medical tourism marketing is currently known as a competitive and profitable industry throughout the world. it is considered as a modern field of developed tourism. appropriate provision of information would increase the awareness of medical tourists about the capabilities of health services. this study was conducted to evaluate the effects of information mechanisms on attracting ...

PURPOSE Evidence-based consumer information is a prerequisite for informed decision making. So far, there are no reports on the quality of consumer information brochures on osteoporosis. In the present study we analysed brochures on osteoporosis available in Germany. METHOD All printed brochures from patient and consumer advocacy groups, physician and governmental organisations, health insura...