This study wants to investigate the rating of the actual customers of banks based on credit risk using multiple criteria decision making and artificial intelligence hyperbolic regression. This is an applied research. The statistical population of the study includes the credit customers of Agriculture Bank in west branches of Mazandaran province, Iran in 2012-2016. A total of 100 cases have been...

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

The purpose of this article is to report on a study of 1) what kind of value-added services offered by tourism businesses’ Web sites are perceived the most important by customers, and 2) a comparison between customers’ preferences for and the actual offerings of value-added services by tourism businesses’ Web sites. A survey among customers of online tourism businesses shows that search engines...

This paper studies a single server queueing system with multiple types of customers. The first part of the paper discusses some modeling issues associated with the Markov arrival processes with marked arrivals (MMAP[K], where K is an integer representing the number of types of customers). The usefulness of MMAP[K] in modeling point processes is shown by a number of interesting examples. The sec...

This study explores the emerging phenomenon of collaborative online shopping by comparing three navigation support designs: separate navigation with location cue, split screen navigation, and tightly-bonded shared navigation. The impacts of the three navigation support designs on collaborative customers’ actual and perceived shared understanding were investigated in a laboratory experiment. The...

Companies employ the World Wide Web (Web) to gather and disseminate information to and from actual and potential customers and increasingly for endconsumer business transactions through Electronic Commerce (EC). Online barriers limit or eliminate Web accessibility for many potential customers with access challenges. It is difficult to establish, develop and manage relationships with potential c...

Background: Neuromarketing ethical issues are debatable from two perspectives:  First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of ethical dimensions of neuromarketing to at...