This paper aims at introducing generalized Jacobians as a new candidate for discrete logarithm (DL) based cryptography. The motivation for this work came from the observation that several practical DL-based cryptosystems, such as ElGamal, the Elliptic and Hyperelliptic Curve Cryptosystems, XTR, LUC as well as CEILIDH can all naturally be reinterpreted in terms of generalized Jacobians. However,...