Over 40 years ago, Igor Ansoff (author of the first text devoted entirely to corporate strategy), described the important role that detecting and analysing weak signals plays in effective strategic planning. Weak signals are those ambiguous and controversial bits of information about the competitive environment that are typically hidden among the "noise" of the prevailing sensemaking paradigm a...

Introduction This paper arises from a programme of research among food sector SMEs in the North West of England. The research project included both qualitative and qualitative phases and its primary focus was on the growth and development needs of the sample firms. The first part of the title derives from the focus on growth and, more specifically, strategies for growth relative to the four qua...

Already two decades ago strategy literature started a discussion on weak signals (H.I. Ansoff, Implanting Strategic Management, Prentice-Hall International, Englewood-Cliffs, NJ, 1984). Currently the weak signals approach is experiencing a renaissance in strategic planning but now either in the context of strategic flexibility or peripheral vision. In this paper we aim, firstly, to present theo...

This paper explores the concepts of synergy, economies of scope and complementary in an attempt to refine the concept of synergy. The paper develops a taxonomi consisting of four kinds of synergies: 1)The static and subadditive synergies consisting of economies of scope and asset amortization benefits, 2) the static and superadditive synergies known from the treatment by Ansoff (1965), 3) the d...

Durante el 2021, fenómeno de los Non Fungible Tokens (NFTs) tuvo un auge, apreciándose crecimiento acelerado esos criptoactivos. Por otro lado, padre la administración estratégica, Igor Ansoff, introdujo en 1960 una matriz para desarrollo estrategias crecimiento. Este artículo pretende analizar cada estrategia y cómo han sido aplicadas arte, así identificar dónde están ubicados actualmente NFTs...