We investigate the relative effects of intrinsic and extrinsic motivators on online consumer word of mouth. Specifically, we examine how the influence of product satisfaction – an intrinsic motivator – compares to three extrinsic motivators, i.e., product life cycle stage, product attributes and expert opinions, in stimulating electronic word of mouth. We also examine the roles of different typ...

Aim/purpose – The main objective of this research is to investigate the relationship between service quality and customer loyalty moderating effect positive word- -of-mouth on in hospitality sector, North Central Nigeria. Design/methodology/approach adopted a quantitative technique. Data were collected through survey technique Statistical Package for Social Science (SPSS) version 25.0 was used ...

To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, time spent receiving positive word-of-mouth was determined by the traits of the recipient (extraver...

Objectives The objective of this thesis is to examine word of mouth advice and its relationship with product sales and market shares in the context of the smartphone market. The thesis aims to determine the key properties of valuable word of mouth advice from a consumer’s perspective and seeks to identify the effects of sources and transmission methods on the valuation of word of mouth advice. ...