recently, internet is widely used in our daily life, caused online customer growing rapidly, then the amount of online store rising quickly. therefore, it is an important issue for online stores to stand out from the crowd, even boost sales and profit. many enterprises had invested resource on online store, but great amount of stores were closedown. the major reason is operator spend many effor...

This study aims to further examine the factors that influence Repurchase Intention, where these are Brand Personality, Equity, Familiarity, and Word of Mouth. Alongside development market, we found beauty products only sold online offline have a good role in e-commerce market help Indonesia's economic development. We researched specific online, because there differences between brands stores. T...

Product placement in social games has become a growing trend in recent years. Based on mere exposure effect and dual-process theory, this paper develops a theoretical model to examine the effects of interactions and product information on the initial purchase intention of social gamers in the context of product placement in social games. The moderating effects of product familiarity are also ex...

Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is form electronic word mouth (E-wom) where information contained in E-wom will be very important as reference for consumers when they want to make purchase product. This research aims find out influence quality, quantity, and credibility intention fashion products online marketplace. The population t...

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh electronic word of mouth (e-WOM) terhadap niat beli dengan menggunakan citra merek sebagai variabel mediasi. masker Axis-y Mugwort Pore objek penelitian. Metode penelitian teknik kuantitatif dan populasi adalah konsumen yang aplikasi TikTok. Purposive sampling digunakan oleh peneliti strategi non-probability sampling. Jumlah sampel 14...

Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A b...

In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2...

Social networking websites have become increasingly popular, and have also become the main media not only to connect lives socially, but also to affect brand image and consumers’ purchase intention. The purpose of this paper is to incorporate the Facebook fan page and e-journal provide over the Internet (cloud e-journal) with the uses and gratification theory to test the impact on brand image a...