Brazilian companies are increasingly turning to Web-based corporate training by virtue of the fact that they need to train their employees within tight budget constraints in a country of continental dimensions. However, most of these companies do not know what the critical success factors in these endeavors are. Therefore, this article seeks to investigate some key success factors associated wi...

Online Behavioural Advertising (OBA), the practice of showing advertisements based on a person’s web browsing behaviour, has become a vital component of the ad-supported web. The tracking of users’ browsing behaviour that is needed for OBA, however, raises privacy concerns. We give an overview of the OBA landscape, and describe which user information is collected, which techniques are used to p...

The e-commerce industry has experienced spectacular growth, change and development. This situation has initiated an enormous business revolution that has affected the process of globalization tremendously. The goal of this study was to analyze the Web sites of localization companies that provide localization and translation services to other companies and see if they themselves are practicing w...

OBJECTIVE – The objective of this paper is to describe a case study where Bayesian Networks (BNs) were used to construct an expert-based Web effort model. METHOD – We built a single-company BN model solely elicited from expert knowledge, where the domain expert was an experienced Web project manager from a small Web company in Auckland, New Zealand. This model was validated using data from eigh...

Large scale distributed Web crawling system using voluntarily contributed personal computing resources allows small companies to build their own search engines with very low cost. The biggest challenge for such system is how to implement the functionalities equivalent to that of the traditional search engines under a fluctuating distributed environment. One of the functionalities is incremental...

This paper proposes a model for the integration of a formal ontology and a folksonomy within a knowledge-based system. We evaluated such a model by designing ARNEIS 2.0, an “intelligent” and social web-based repository of software solutions for small and medium-sized enterprises (SME). ARNEIS 2.0 is a work in progress and aims at exploiting the integration of Semantic Web (ontologies and reason...

Companies need integrated information systems to react to requirements of their customers, collaborate with partners, identify and exploit new opportunities quickly and effectively. A need for solid technology that will provide effective Knowledge Management within and across industrial enterprises is crucial. Nowadays a new integration concept based on the notion of Semantic Web is being devel...

Technology-oriented companies are typically interested in monitoring developments concerning their technologies. However, most companies, especially SMEs, don’t have an efficient process how this is achieved. If at all, efforts are mostly limited to uncoordinated keyword queries on web resources. Here, we present a semi-automatic approach that allows for structured and continuous detection of r...

In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of which have attracted not only large number of users and visitors, but also online advertising companies to place their ads on the sites. In this paper we explore online social networking as a new trend of e-marketing. We ...

Web services have a potential to enhance B2B e-commerce over the Internet by allowing companies and organizations to publish their business processes on service directories where potential trading partners can find them. This can give rise to new business paradigms based on ad-hoc trading relations as companies, particularly small to medium scale, can cheaply and flexibly enter into fruitful co...