Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile adv...

This paper reports on the theoretical development and empirical validation of a measurement instrument for three core capabilities of IT departments. The instrument is based on the work of Feeny & Willcocks (1998) and includes the capabilities “IS/IT governance”, “Business system thinking” and “Relationship building”. The sample consists of mostly IT managers. Results demonstrate that the const...

Rizzo, House, and Lirtzman's (1970) Role Ambiguity Scale and Role Conflict Scales assess ambiguity with 6 negatively worded items and conflict with 8 positively worded items, respectively. This methodological confound between item wording and content precludes unambiguous interpretation. In the present study, confirmatory factor analysis of these 2 scales and Beehr, Walsh, and Taber's 0976) Rol...

This appendix outlines some of the more prevalent techniques for controlling and for detecting common method bias. These include (1) Harman’s single factor test (Podsakoff et al. 2003), (2) partial correlation technique (Podsakoff et al. 2003), (3) multitrait–multimethod (MMTM) (Shadish et al. 2002), (4) the correlation marker technique, (5) confirmatory factor analysis (CFA) marker technique (...

This study tested the four factor structure of the Driving Anger Expression Inventory (DAX) in a sample of young Malaysian drivers and the relationship these factors had with several other variables. Confirmatory Factor Analysis broadly supported the four factor solution of the DAX, being: Personal Physical Aggressive Expression, Use of a Vehicle to Express Anger, Verbal Aggressive Expression a...

Typically, when using existing scales, researchers conduct a confirmatory factor analysis and estimate reliability indices such as Cronbach alpha. Results are then used to select items that are subsequently incorporated in models. However, this process is inefficient as results from several studies consistently indicate that certain factors have low factor loadings. This study addressed this is...

The Motivated Strategies for Learning Questionnaire (MSLQ) is a widely used selfreport instrument to measure student motivation and self-regulated learning strategies at the course-specific level (i.e. an individual course or subject domain). The present study sought to explore the utility of the MSLQ in measuring student motivation and selfregulated learning strategies at the general school le...

results the results show that the individual and demographic factor (idf), organizational factor (of), h & s training factor (tf), workplace-human factor (whf), factor related to type of accident occurrence (taf), h & s risk management system factor (rmsf), and accident time factor (atf) were considered to be effective and significant independent latent factors in occupational injuries. conclus...