Current discussions of brand personality refer to a personified brand image, that is, a brand image that can possess any attributes of consumers, rather than brand personality. From a conceptual and methodological critique of the literature, this paper applies the definition of personality to brand personality, and tests the idea using a peer-rating methodology which focuses on each individual’...

Pterygium is characterized by an elastic degeneration of the conjunctiva that extends across the limbos and invades the cornea. The recurrence rate is varied from 25-80% after primary closure to 6% with free conjunctival and Iimbal grafts. Several adjunctive therapies have been investigated for recurrent pte¬rygium. This article presents a 52-year-old athletic man who was seen for evaluation of...

Numerous studies have demonstrated that firms consider multiple criteria when selecting key suppliers. In this study, we present, based on econometric choice modeling framework, how manufacturing managers/executives tradeoff between cost, delivery, flexibility, and service features in the supplier selection process, given acceptable quality. Empirical data for this study was collected from manu...

Abstract In this research, we propose that although consumers view the scientific process as competent, they also perceive it cold. Across 10 experimental studies, demonstrate these lay beliefs impact consumers’ reactions to marketers touting science behind their brands. Specifically, since hedonic attributes are associated with warmth, coldness is conceptually disfluent anticipated warmth of p...

Integrating the supply chain is increasingly being advocated as the basis for organizations to realize performance gains in the near future. This paper explores the relationships between IT infrastructure, digitization, resource flow integration in the supply chain, and its consequences for business value creation. Data for this study were collected by a survey of supply chain and logistics man...

This study aimed to assess the variations in nutritional attributes of thirteen Moringa oleifera cultivars. Leaves from six-month-old plants were harvested and tested for various attributes. There significant (p ≤ 0.05) differences carbohydrates, energy, some sugars, fibre amongst The levels moisture cultivars ranged 7.10% 8.20%. Additionally, there across microelements studied except zinc (Zn)...

Background: Nonmarket stated preferences valuation, especially discrete choice experiments (DCEs), is one of the commonly used techniques in the health sector. The primary purpose of this approach is to help select attributes and attributes-levels that are able to properly describe health care products or services. This study aimed at developing attributes and attributes-levels for basic health...