Beginning with triangular fuzzy inputs representing fuzzy ratio judgments, we experiment with two procedures to obtain fuzzy relative priorities in the Analytic Hierarchy Process. We extend the simple geometric mean and simple normalized column sum methods with fuzzy arithmetic. When the pairwise comparisons are fully consistent the methods produce identical results, but they diverge in the pre...

The Evaluation of eCRM implementation in most of organizations will witness an increase in efficiency, staff satisfaction, and eventually customer satisfaction. The objective of this paper is to apply and compare the analytic hierarchy process (AHP), Fuzzy AHP and Fuzzy Topsis methods to evaluate the Parsian banks’ readiness in ECRM implementation. Primary data have been collected by means of q...

The Airport ground handling services (AGHS) equipment supplier provider selection requires a safety guarantee in terms of the daily operations AGHS provider. providers seek to avoid aircraft damage and airline delays ensure provision reliable high-quality services. primary objective this paper was develop purchasing decision model analytic hierarchy process (AHP), AHP-fuzzy linear programming (...

Logistics customer service is an important factor in the success of supply chain management. The aim of this study is to propose a novel approach for customer service management. For the improvement of logistics service operations, the proposed method integrates quality function development (QFD), fuzzy extended analytic hierarchy process (FEAHP), and multi-segment goal programming (MSGP). The ...

In this paper, a quantitative multicriteria futuristic fuzzy decision hierarchy (MFFDH)-based SWOT (strengths, weaknesses, opportunities and threats) analysis has been carried out to determine priorities among significant factors related to tourism’s internal and external environment. In MFFDH model, the fuzzy logic is combined with analytic hierarchy process (AHP) to overcome the uncertainty i...

Trust investigation in B2C E-commerce is usually based on analyzing relative compositions of B2C E-commerce, and mainly focuses on direct perceived trust of consumers. But in real B2C E-commerce, recommended trust of mature consumer is an important channel to enhance trust for a new consumer. A recommended trust evaluation method in B2C E-commerce is proposed based on fuzzy analytic hierarchy p...

To help the client to select a competent agent construction enterprise (ACE), this study aims to investigate the selection standards by using the Fuzzy Analytic Hierarchy Process (FAHP) and build an evaluation mathematical model with Grey Relational Analysis (GRA). According to the outputs of literature review, four orderly levels are established within the model, taking the consideration of va...