Large scale flagship urban regeneration projects have been a favoured tool for economic growth and city boosterism by civic leaders for more than two decades. Such projects are intended to play a catalytic role in urban regeneration often by creating high profile and high end retail, residential, entertainment and tourist spaces in what were once derelict or underused urban space. They are ofte...

Hoy en día, la conocida “Sociedad de Información”, nadie puede dudar que el marketing y comunicación dentro una ciudad turística son cruciales para su existencia desarrollo. Por ello, investigación marca ha incrementado interés literatura internacional durante los últimos años. El presente artículo se centra implementación estrategia competitiva lugar caso Santa Cruz Tenerife, capital insular t...

‘Branding’ is well known for consumer products. Power has shifted from manufacturers’ brands towards retailers’. Branding may become more important for shopping centres. The authors firstly investigated qualitatively. Shoppers described centres in ‘personality’ terms. One in-town centre was ‘dull, boring and old-fashioned ... not exciting, just OK’. A larger regional centre was ‘trendy, prestig...