According to traditional gender roles and stereotypes, men are given the primary role of breadwinners (work orientation), whereas women are responsible for the nurturance of children and the maintenance of the family dwelling (family orientation). Therefore, it could be presumed that women and men with a steady romantic relationship give a different importance to their career. However, several ...

Background: Media advertisements especially radio and TV are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. Ministry of Health and some other ministries in Iran agreed to control and restrict the advertising of unhealthy products and services. Therefore, adequate supervision and monitoring should be done in this field.  A...

This study investigates the role of media discourse in the hegemonic process by which the microcomputer became a common and trusted appliance in the US during the early years of the technology’s adoption: the 1980s-90s. Using critical discourse analysis along with framing theory, analysis of four cases from consumer magazines—two advertisements and two editorial feature stories—revealed that a ...

OBJECTIVE To review the scientific literature on pharmaceutical advertising aimed at health professionals in order to determine whether gender bias has decreased and the quality of information in pharmaceutical advertising has improved over time. METHODS We performed a content analysis of original articles dealing with medical drug promotion (1998-2008), according to quality criteria such as ...

Objective: To review the scientific literature on pharmaceutical advertising aimed at health professionals in order to determine whether gender bias has decreased and the quality of information in pharmaceutical advertising has improved over time. Methods: We performed a content analysis of original articles dealing with medical drug promotion (1998-2008), according to quality criteria such as ...

With recently widespread use of mobile phones and SMS communication in Iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. With this in mind, the p...

the distinguished gender language of the dominant gender discourse in the social atmosphere of iran, as one of the most influential phenomenon determining the linguistic and non-linguistic actions of individuals, has been appeared in the popular magazines. it seems that the ruling ideology of the dominant gender discourse is to construct and use the self-made gender view that preserves its inte...