The pet food industry continues to grow steadily as a result of new innovative products. Quality control and product development tests for pet foods are typically conducted through palatability testing with dogs and cats. Palatability is the measure of intake of a food that indicates acceptance or the measure of preference of one food over another. Pet food palatability is most commonly measure...

If depicted objects visually remain where they are, but are linguistically described as moving to new locations (‘onto the table’), subsequent reference to them directs attention to their new locations. But, do these attentional shifts depend on updated spatial screen coordinates, or new object associations? We investigated situations wherein depicted containers moved between spatial locations ...

The catalytic effect of graphene on the corannulene bowl-to-bowl inversion is confirmed in this paper using a pair-wise dispersion interaction model. In particular, continuum approach together with Lennard-Jones...

This paper uses a natural experiment—the Super Bowl—to study the 2 causal effect of advertising on demand for movies. Identification of 3 the causal effect rests on two points: 1) Super Bowl ads are purchased 4 before advertisers know which teams will play; 2) home cities of the 5 teams that are playing will have proportionally more viewers that 6 other cities. We find that the movies in our sa...

Continued increases in Johne’s disease around the world suggest more information is needed to understand the mechanisms by which the causative agent, Mycobacterium avium subsp paratuberculosis (MAP), is spread among livestock on the farm site. Livestock watering troughs are frequented by all animals on a farm; they provide a moist, nutrient-rich environment for bacterial survival, and the troug...

Synthesis, structural and characterization data are provided for Pt(II) and Ir(III) complexes cyclometalated with 2-(corannulene)pyridine (corpy), (corpy)Pt(dpm) and (corpy)Ir(ppz)2 (dpm = dipivaloylmethanato, ppz = 1-phenylpyrazolyl). A third compound, (phenpy)Ir(ppz)2 (phenpy = 2-(5-phenanthryl)pyridyl), was also prepared to mimic the steric bulk of (corpy)Ir(ppz)2. X-ray analysis reveals bow...

SAR Interferometry is a method that allows to measure land subsidence on radar coherent areas with high precision. This method can measure displacements of the terrain surface smaller than one centimeter. A very important feature of the method is that since the SAR data are acquired frequently it is possible to use archived data to measure deformations over the last fifteen years for almost any...

This study is a content analysis of the promotional methods used by the Fox Broadcasting Company (Fox) and the National Broadcasting Company (NBC) during the Super Bowl. It takes a comparative look at the promotional spots, or promos, each network aired, during Super Bowl XLV (2011) and XLVI (2012), spanning an hour before kick-off, the game, and through the post game show. The promos have been...

We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is the largest advertising event of the year and is well suited for measurement. The event has the potential to create significant increases in “brand capital” because ratings average over 40 percent of households and ads are a focal point of the broadcast. Furthermore, variation in ...