Iranian identity cannot be conceived of as a uniform monolithic concept. But, thanks to certain upheavals in the history of the country, it has turned into the triple concept of national/Islamic/modern. Hofstede’s (2001) cultural framework represents a well-validated operationalization of culture based on six cultural dimensions  (power distance, individualism/collectivism, masculinity/feminini...

Kyoto is a miniature of Japan; through centuries of experience and persistence, it has maintained the symbols of the country’s civil and cultural identity. The city has demonstrated a collection of Japan’s noble identity and characteristics through its material and spiritual heritage. Kyoto’s rich history and its position have gathered a collection of religion-based works, artistic innovations,...

the current study aims to investigate the factors affecting  development of the services brand identity in insurance industrial. therefore, considering the importance of brand identity, and in order to succeed in today's competitive market, in this paper, the relevant literature in the field of brand identity development is reviewed to investigate the effect of its dimension on development...

Social anxiety is a psychological disorder affected by cognitive aspects of person. The aim of study was to investigate the role of informational, normative, and avoidance identity styles in predicting the variance of social anxiety amongst Iranian medical science students. Using stratified sampling method, one hundred and twenty students were selected from each of the colleges of medicine, pha...

The concept of identity and its formation is one of the most basic notions in the field of social psychology. Many psychologist and sociologists have presented their theories based on this concept and the psychosocial progress of its formation in social contexts. Henry Tajfel, a prominent social psychologist, in his Social Identity Theory has divided an individual’s identity into two parts: “pe...

This article attempts to study the relationship between cultural capital of the youth with their individual and collective social identities and to scrutinize the correlation between cultural capital and different types of identity. For studying these two constructs (cultural capital and individual and collective identities) Bourdieu, Jenkins and Giddens theories were consulted and for measurin...

background and purpose: personal identity is the sense of being distinct from other individuals, which is of paramount importance during adolescence. modern theories suggest that young adults perceive personal identity in different ways, and several factors affect this phenomenon. leisure time activities are a significant element during adolescence. this study aimed to evaluate the relationship...

Culture is an inseparable part of a language. In other words, mastering a language and being able to communicate through it inevitably entails integrating with the culture of the speakers of that language which is the reflection of people's identity. The aim of the present study was designing a model of Iranian cultural identity. Initially, to select a homogeneous sample of learners at the adva...