Today, businesses need to manage their customer experience to succeed. Therefore, they must first have a clear understanding of the meaning of the customer experience. Customer experience management is a process-focused strategy around the needs of each customer that seeks to find a win-win strategy for both parties. The banking industry that provides financial services to customers requires sp...

Quality function deployment (QFD) is a customer-driven approach, widely used to develop or process new product to maximize customer satisfaction. Last researches used linear physical programming (LPP) procedure to optimize QFD; however, QFD issue involved uncertainties, or fuzziness, which requires taking them into account for more realistic study. In this paper, a set of fuzzy data is used to ...

In this paper we present the structure of “customer disvalue” phenomenon as the complementary concept for customer value. Authors, who are proponents of humanized marketing, rely on the lived-experience of customers as the primary source of data in order to grasp a first-hand understanding of the phenomenon that has been profoundly shadowed by objectivism of economics. The research is based on ...

As digitization makes customer migration easier and more attractive, managing customer recovery becomes increasingly important for organizations. In this context, the challenge is to avoid two error types that can occur with customer relation recovery. First, mistakenly investing in customer relations that are active (“alive”), and, second, mistakenly not investing in migrated customer relation...

intellectual capital (ic) is organizational intangible asset which is frequently associated with performance. ic is commonly categorized into three core components: human capital, structural capital and relational capital. this study takes a step further in the evolution of the ic model for the hotel industry and divides relationship capital into two categories: end customer- relationship capit...

one of the demands of our society, thirty-seven years after the glorious victory of the islamic revolution, is establishing the pure islamic values in all aspects of society, especially the economic sphere and business decisions. the aim of this study was to clarify and identify the elements and principles of customer orientation and customer relationship in the quran and nahjolbalaghe. therefo...

The purpose of this study is the feasibility of customer relationship management implementation from employees and managers' perspective of Melli bank in Esfahan city by using structural equation modeling (SEM). This study is applicable in terms of purpose and descriptive –survey in terms of method. The sample population of this study was employees and managers of Melli bank in Esfahan city in ...

the main objective of the paper is to investigate customer treatment, financial efficiency and supporting customer services with modern banking technology in financial institutions. the customer orientation and business performance of financial institutions targets customer services to maintain long term mutual relationships. the findings of the study has direct practical relevance for the bank...