Researchers have previously examined the Technology Acceptance Model [TAM] in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our res...

While the technology acceptance model (TAM) is generally robust it does not always adequately explain user behavior. Recent studies argue that including individual characteristics in TAM can improve our understanding of those conditions under which TAM is not adequate for explaining acceptance behavior. Using this argument, we examine the effects of positive mood, one individual characteristic ...

The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that th...

This research examines the adoption of Use Case Narratives within the Unified Modeling Language (UML).Using the Technology Acceptance Model (TAM) as a framework, practitioners with UML experience were asked questions to measure their Perceived Ease of Use and Perceived Usefulness of Use Case Narratives and their Intentions to Adopt them. We extend Perceived Usefulness in the context of UML adop...

Current theories of information technology (IT) usage do not include the role of managerial incentives and control mechanisms in motivating individual IT usage behavior. Drawing on agency theory in the microeconomics literature, this paper develops a principal-agent model (PAM) of intraorganizational IT usage which addresses this issue. This model is empirically validated using data collected f...

This study investigates the use of mobile phones and tablets for learning purposes among university students in Vietnam. For this purpose, the research is based on relevant technology acceptance literature and the Technology Acceptance Model (TAM) is proposed to analyze the adoption of mobile devices and smart phones by Vietnam students for accessing course materials, searching the web for info...

Healthcare information service is one efficient prevention-oriented way to relieve the lifestyle caused disease, which may influence the young generation more frequently. In order to explore college students’ attitude toward healthcare information services, this study proposes the research model based on Technology Acceptance Model (TAM), where four determinants of the core part of TAM are deri...

Consumer adoption of e-services is an important goal for many service providers, however little is known about how different consumer segments perceive and evaluate them for adoption. The Technology Acceptance Model (TAM) explains information systems evaluation and adoption, however the Internetdelivered e-services context presents additional variance that requires supplemental measures to be a...

Technology Acceptance Model (TAM) is an important tool to understand the dynamics of acceptance of Information Systems in an organization. The model posits that perceived ease of use and perceived usefulness are key factors in the adoption. This study extends TAM for investigating the user rejection of technology by reversing the two key factors into perceived difficulty of use and perceived us...

The main objective of this study is to examine gender differences and technology acceptances from tertiary education students from Chile. The TAM model is the tool used to measure the acceptance and use of e-learning of respondents. Partial Least Squares (PLS) was used, specifically, multi-group PLS analysis was used to compare between-group differences. In summary, we can affirm that in a samp...