Information technology has transformed how travelers interact with travel service providers. Due to fierce competition in the online air travel industry, e-ticketing services have focused attention on fostering customer loyalty. This is an important strategy because, in general, initial transactions with new customers are less profitable than transactions with existing customers. Drawing on res...

The execution of a task necessitates the use of a specific response modality. We examined the role of different response modalities by using a task-switching paradigm. In Experiment 1, subjects switched between two numerical judgments, whereas response modality (vocal vs. manual vs. foot responses) was manipulated between groups. We found judgment-shift costs in each group, that is irrespective...

Previous research argues that customer switching costs play an important role in the firm’s ability to retain customers and achieve competitive advantage. Research also indicates that in the increasingly networked environment, switching costs are changing in important ways. Despite switching costs’ recognized role in contributing to competitive advantage and their increasingly strategic charact...

A task-switching paradigm with a 2:1 mapping between cues and tasks was used to separate cue-switching processes (indexed through pure cue-switch costs) from actual task-switching processes (indexed through additional costs in case of cue and task changes). A large portion of total switch costs was due to cue changes (Experiments 1 and 2), and cue-switch costs but not task-switch costs were sen...

This work addresses a switching control problem under which the cost associated with changes of regimes is allowed to have discontinuities in time. Our main contribution show several characterizations optimal function as well existence ε-optimal policies. As by-product, we also study and uniqueness solutions system backward stochastic differential equations whose barriers (or obstacles) are dis...

Previous research has shown that highly proficient bilinguals have comparable switch costs in both directions when they switch between languages (L1 and L2), the so-called "symmetrical switch cost" effect. Interestingly, the same symmetry is also present when they switch between L1 and a much weaker L3. These findings suggest that highly proficient bilinguals develop a language control system t...

Bilingual advantages in executive control tasks are well documented, but it is not yet clear what degree or type of bilingualism leads to these advantages. To investigate this issue, we compared the performance of two bilingual groups and monolingual speakers in task-switching and language-switching paradigms. Spanish-English bilinguals, who reported switching between languages frequently in da...