The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with brand...

Store choice decisions in the food retailing industry have been widely discussed in the literature. The importance of pricing, quality and assortment is known, and the influence of sociodemographic variables is small. In this paper, a mixed multinomial logit model is used to study the relationship between specific attitudes of households and their store type choice for fruits and vegetables. Th...

The choice of furniture in a retail store is usually based on product catalog and simplistic renderings with different configurations. We present preliminary field study that tests Multi-Sensory In-Store Virtual Reality Customer Journey (MSISVRCJ) through virtual configurator to support furnishings sales. system allows customers stay immersed the environment (VE) while sales expert changes colo...

Visual Merchandising Design covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. Even if good quality merchandise and design hit the shelf of the store, but...

If you get the printed book in on-line book store, you may also find the same problem. So, you must move store to store and search for the available there. But, it will not happen here. The book that we will offer right here is the soft file concept. This is what make you can easily find and get this residue reviews residues of pesticides and other contaminants in the total environment by readi...

Acknowledgements: The authors appreciate the comments and suggestions from Tina Lowrey, the anonymous reviewer, and the participants of the 25 th Advertising and Consumer Psychology Conference. Video-cued thought protocols – A method for tracing cognitive processes at the point of purchase The store plays a crucial role in consumer decision making. Many purchases are decided management in retai...

This document presents the formalization of an object-oriented data and store model in Isabelle/HOL. This model is being used in the Java Interactive Verification Environment, Jive.

Background. The aim of the study is to determine how the food store environment modifies the effects of an intervention on diet among low-income women. Study Design. A 16-week face-to-face behavioral weight loss intervention was delivered among low income midlife women. Methods. The retail food environment for all women was characterized by (1) the number and type of food stores within census t...

A heavily used competitive tactic in the grocery business is the weekly advertising of price reductions in newspaper inserts and store fliers. Store managers commonly believe that advertisements of price reductions and loss leaders help to build store traffic by diverting customers from competing stores, thereby increasing store volume and profitability. It is therefore not surprising that groc...

In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...