What is the relationship between computer games and cinema? Spin-off games based on major fi lm franchises are common, especially in genres such as science fi ction, action-adventure and horror. Some games have also made the transition to the big screen, none more prominently than the Tomb Raider series in Lara Croft: Tomb Raider (2001). The potential benefi ts of such tieins are apparent at th...

Interactive narratives designed for television and cinema demands new interaction mechanisms. In the TV context, thousands of viewers sharing the same narrative at different places must have the opportunity to interact with ongoing stories. The same requisite is valid for cinema, where the whole audience in the theater must have the opportunity to interact. This paper presents a multi-user natu...

In December 2007, the Cinemateca Portuguesa (the Portuguese Film Museum) ended a yearlong programme dedicated to ‘national genres’ with a selection of 18 Portuguese fi lms not associated with any particular genre, but with the category of ‘Portuguese cinema’ itself . It seemed an odd choice, even if one took into account the very loose definit ion of ‘f i lm genre’ of the previous months – who ...

in this article we study the attitudes of iranian cinema audience toward popular films. affected by classic elite cultural theories, popular culture and consumers of popular culture have been humiliated for many years. according to this theories, audience of popular magazines, popular music, popular films and other popular culture products, have been considered as passive victims. cultural stud...

this paper aims to explore the relationship between iranian cinema and iranian society and tries to evaluate the potentials of iranian cinema in depicting the multiplicity of social fact. a functional distribution of films was used in order to describe this multiplicity. the 12 years were divided into three periods: the pre-kahtami era, and the first and second khatami administrations. the film...

defining space by dividing it to inside and outside is one of human’s ways to recognize his positionin environment. architecture is created to response to this need for inside/outside spaces. design of inside and outsidespaces and relation between them always has been one of necessities for definition and limitation of human livingspaces, but little attention to relation of this two spatial rea...

The purpose of this study was to explore the effectiveness of cinema advertising. Specifically: To quantify the proportion of cinema audiences who had an opportunity to see advertising messages screened prior to a movie; to calculate the number of brands recalled by movie goers exposed to advertising messages; and to detail the level of advertisement recognition displayed by movie goers exposed...

The study of Modernism has often been divided by a seemingly unbridgeable gap between what has been deemed " high " art, esoteric works intended for the privileged few, and " low " culture-works intended for the groveling masses. In the first category are traditional art forms such as painting, sculpture, and literature. The lower art forms include mass-produced works that are accessible by des...

in addition to his revolutionary philosophy and his fundamental criticism on psychoanalysis to which he owes his fame, gilles deleuze, the great philosopher, devotes an important part of his thought to formulating the ontology of cinematic image and hence turned out to be known as the only philosopher of cinema. thanks to the multiple classifications of images and creating philosophical concept...

in order to be attracted, each work of must encounter viewer in its environment. at first it is virtual and is the result of sensitive subjectivity of the artist, and then it will be changed to objectivity and forms a piece of artwork. the artist of filmmaker is changing the virtual environment of the film; the virtual situation which is made in the mind of the scriptwriter and himself; and use...