This paper proposes a system for personalization of web portals. A speci c implementation is discussed in reference to a web portal containing a news feed service. Techniques are proposed for e ective categorization, management, and personalization of news feeds obtained from a live news wire service. The process consists of two steps: rst manual input is required to build the domain knowledge ...

Advertising and service investment can enhance brand goodwill to increase the sales of branded goods. However, impact advertising services on is not immediate but delayed. At same time, due different characteristics provided by various channels, phenomenon bidirectional free-riding occurs. Therefore, this paper studies dynamic cooperation between in O2O (online offline) supply chain dominated o...

A Mobile Ad-hoc NETwork (MANET) is Multi Administrative Domain (MAD) if each network node belongs to an independent authority, that is each node owns its resources and there is no central authority owning all network nodes. One of the main obstructions in designing Service Advertising, Discovery and Delivery (SADD) protocol for MAD MANETs is the fact that, in an attempt to increase their own vi...

Self-service advertising platforms such as Cidewalk enable advertisers to directly launch their individual mobile advertising campaigns. These platforms contract with advertisers to provide a certain number of impressions on mobile apps in a specific geographic location (usually a town or a zip code) within a fixed time period (usually a day); this is referred to as a campaign. To meet the comm...

We estimate the demand for local news service described by the offerings from newspapers, radio, television, the Internet, and Smartphone. The results show that the representative consumer values diversity in the reporting of news, more coverage of multicultural issues, and more information on community news. About two-thirds of consumers have a distaste for advertising, which likely reflects t...

Reinforced by the fast growth of electronic commerce, even during the current global economic downturn, intermediated online targeted advertising (IOTA) has emerged as a promising electronic business model empowered by the Web 2.0 principle. IOTA maximizes the profit of online targeted advertising services by displaying the proper banner contents to certain types of Web users in real time in or...

As broadband wireless access technologies mature and portable handheld devices including cell phones are equipped with more capabilities, mobile ad hoc networks are easily deployed. Various applications and services including location-based services and mobile advertising provide opportunities for new businesses. This creates additional source of revenue generation for not only service provider...