One-hundred and twenty-eight college students participated in an experiment designed to examine facilitatory and inhibitory effects of instructions on the GSR index of the orienting reflex. One aspect of the study examined effects of instructions on verbal differential semantic conditioning of the aSR and conventional differential semantic conditioning requiring discovery of the CS-US contingen...

Research Article Tibert Verhagen VU University Amsterdam [email protected] Bart van den Hooff VU University Amsterdam [email protected] Selmar Meents Amsterdam University of Applied Sciences—International Business School [email protected] The semantic differential is a widely applied measurement technique in the information systems field. As we demonstrate in this study, however, there is evi...